# Obelism Improve Docs (/docs)

Obelism Improve is a comprehensive A/B testing and feature flag platform that helps you optimize your web applications with data-driven decisions. Run experiments, test variations, and measure their impact on user behavior, all in real-time.

## What can you do with Improve? [#what-can-you-do-with-improve]

### Run A/B Tests [#run-ab-tests]

Test different variations of your application to see what resonates best with your users. Whether you're optimizing a call-to-action button, testing new layouts, or experimenting with different copy, Improve tracks visitor behavior and calculates conversion rates automatically.

### Deploy Feature Flags [#deploy-feature-flags]

Roll out new features gradually and safely. Release to production behind a flag, test with your team first, then slowly increase traffic to real users. If something goes wrong, roll back instantly, no deployments needed.

### Target Audiences [#target-audiences]

Segment your visitors by device type, operating system, browser, or custom attributes. Run experiments on specific user groups to get more precise insights and reduce risk.

### Track Analytics [#track-analytics]

Monitor real-time performance metrics with detailed analytics. See which variant is winning, track conversion rates, and visualize results with interactive charts, all from your dashboard.

### Multi-Environment Support [#multi-environment-support]

Maintain separate configurations for development, staging, and production. Test experiments in lower environments before pushing them live, ensuring a smooth rollout process.

## How it works [#how-it-works]

1. **Create Tests & Flags** - Define your experiments and feature flags in the Improve dashboard
2. **Integrate the SDK** - Add the lightweight SDK to your application (JavaScript, React, or Next.js)
3. **Track Events** - SDK automatically tracks visitor behavior and sends analytics to Improve
4. **Analyze Results** - View real-time performance data and conversion rates in the dashboard
5. **Make Decisions** - Use data-driven insights to choose winning variants and optimize your application

## Get Started [#get-started]

<Cards>
	<Card
		title="Getting started"
		href="/docs/getting-started"
		description="Create your account and set up your first test in minutes"
	/>
	<Card
		title="Improve SDK"
		href="/docs/sdk"
		description="Integrate Improve into your application with our SDKs"
	/>
	<Card
		title="Terminology"
		href="/docs/terminology"
		description="Understand the core concepts of A/B testing with Improve"
	/>
	<Card
		title="API Reference"
		href="/docs/api"
		description="Direct API integration for advanced use cases"
	/>
</Cards>