# Guides (/docs/guides)



These guides are written for everyone on the team (marketers, designers, product managers), not just developers. They explain the concepts behind A/B testing and how to put them to work in Improve.

If you're looking to wire up the SDK or call the API directly, head to [Getting Started](/docs/getting-started) and the [SDK](/docs/sdk) docs instead.

<Cards>
  <Card title="Events" href="/docs/guides/events" description="What events are, how they flow into Improve, and how to use them to measure a test" />

  <Card title="What to A/B test" href="/docs/guides/what-to-test" description="Find good test ideas, write a clear hypothesis, and prioritise what to run first" />

  <Card title="Multi-variant tests" href="/docs/guides/multi-variant-tests" description="What multi-variant tests are, how they differ from A/B tests, and when the trade-off is worth it" />

  <Card title="Terminology" href="/docs/terminology" description="Quick definitions of tests, flags, audiences and analytics" />

  <Card title="Privacy & GDPR" href="/docs/gdpr" description="What personal data Improve processes about your visitors, for your own privacy policy and DPA" />
</Cards>