Obelism Improve provides streamlined AB testing and feature flags. Giving you the tools to effortlessly upgrade your platform based on numbers.
Improve

Why Obelism Improve?

ImprovegivesyouthetoolkitfocussedonoptimizingyourWebsiteE-commerceSaaSWebsite.AB-teststogetharddataonwhatworksforyourcustomersandFeatureflagsfornosweatcontinuousdeliveryofmajorfeatures.

Testing made easy

AB Testing
Come up with an idea, configure and start measuring in the same day. Giving you easy to understand insights to motivate changes.

Robots welcome

Agent native
Run Improve from your coding agent. Paste one line into Claude Code, Codex or Cursor and let it set up tests, add the SDK and read the results.

See what's happening

Events tracking
Out of the box integration with Google Analytics events or custom events specifically for your tests. Keep track of conversation rate and see where to Improve.

Continuous delivery

Feature flags
Remove the stress of massive releases. Release features in batches safely hidden behind a flag. No more sharing abstract preview urls with different data than production.

But wait, there is more

Features
🕺

Audiences

Scope your flags or tests to specific user groups. Test on mobile users using Chrome or release a feature only to Windows users.

📡

Events

Send your own events to track the outcome of tests, or use them as an in-between step to see where users fall off.

🚠

Environments

Get three environments for each organization without hassle. Production, staging and development. We know it's important

🔒

API validation

Protect your API calls with domain checks for the client and keys for the server. Then we know your requests actually come from you.

👩‍🍳

User roles

Not everybody should be allowed to ge-generate the API credentials, get a set of user roles that cover your needs; admin, developer, editor and reader

How is Improve different?

Foundation
Improve is focussed on one task; giving you the tools to make your platform better. This mission drives everything we do.
📊

Simple

Our goal is to help, not make things more complicated. Giving you easy summaries and clear visualisations to share.

📡

Modern

Our goal is to help, not make things more complicated. Giving you easy summaries and clear visualisations to share.

🪶

Lightweight

Speed matters, the client side SDK is as small as we could make it; 2.1kb minified and compressed.

📚

Documentation

Get up and running as quickly as possible using our in depth documentation with getting started guides.

📝

Open source SDK

Know what you ship your customers and run on your servers. All our SDK’s are open source and open for feedback.

But what about ...

  • Is there a free trial?
    Yes. Every organization starts on the Free plan, no payment method required, with all features enabled. If you go over the quota, your visitors notice nothing and every analytics event is still recorded. Test results stop updating and your changes stop going live until the next month or a bigger plan. We email you at 80% and 100% so you can upgrade in time.
  • Can we use this in Shopify?
    There is a no-code plugin in beta, however the API can be used to implement an integration in your theme.
  • How long do you store the data?
    The only user data stored is form the analytics. This data sticks around while the corresponding test is in active or finished state. The moment a test is archived the results remain but the analytics get wiped, archiving a test is a one time operation. Test results will be kept around for as the organization exits.

Want to get in?

Improve is currently in closed beta, sign up below to get on the list. Or send an email to improve@obelism.studio