Obelism Improve Docs
Obelism Improve is a comprehensive A/B testing and feature flag platform that helps you optimize your web applications with data-driven decisions. Run experiments, test variations, and measure their impact on user behavior—all in real-time.
What can you do with Improve?
Run A/B Tests
Test different variations of your application to see what resonates best with your users. Whether you're optimizing a call-to-action button, testing new layouts, or experimenting with different copy, Improve tracks visitor behavior and calculates conversion rates automatically.
Deploy Feature Flags
Roll out new features gradually and safely. Release to production behind a flag, test with your team first, then slowly increase traffic to real users. If something goes wrong, roll back instantly—no deployments needed.
Target Audiences
Segment your visitors by device type, operating system, browser, or custom attributes. Run experiments on specific user groups to get more precise insights and reduce risk.
Track Analytics
Monitor real-time performance metrics with detailed analytics. See which variant is winning, track conversion rates, and visualize results with interactive charts—all from your dashboard.
Multi-Environment Support
Maintain separate configurations for development, staging, and production. Test experiments in lower environments before pushing them live, ensuring a smooth rollout process.
How it works
- Create Tests & Flags - Define your experiments and feature flags in the Improve dashboard
- Integrate the SDK - Add the lightweight SDK to your application (JavaScript, React, or Next.js)
- Track Events - SDK automatically tracks visitor behavior and sends analytics to Improve
- Analyze Results - View real-time performance data and conversion rates in the dashboard
- Make Decisions - Use data-driven insights to choose winning variants and optimize your application