Guides

Practical guides for getting value out of Improve, no coding required.

These guides are written for everyone on the team (marketers, designers, product managers), not just developers. They explain the concepts behind A/B testing and how to put them to work in Improve.

If you're looking to wire up the SDK or call the API directly, head to Getting Started and the SDK docs instead.

Events

What events are, how they flow into Improve, and how to use them to measure a test

What to A/B test

Find good test ideas, write a clear hypothesis, and prioritise what to run first

Multi-variant tests

What multi-variant tests are, how they differ from A/B tests, and when the trade-off is worth it

Terminology

Quick definitions of tests, flags, audiences and analytics

Privacy & GDPR

What personal data Improve processes about your visitors, for your own privacy policy and DPA

NextJS

Run A/B tests in Next.js middleware, so the variant is decided before the page renders. No layout shift.

Events

What events are, how they reach Improve, and how to use them to measure a test.