Guides

Practical guides for getting value out of Improve — no coding required.

These guides are written for everyone on the team — marketers, designers, product managers — not just developers. They explain the concepts behind A/B testing and how to put them to work in Improve.

If you're looking to wire up the SDK or call the API directly, head to Getting Started and the SDK docs instead.

Events

What events are, how they flow into Improve, and how to use them to measure a test

What to A/B test

Find good test ideas, write a clear hypothesis, and prioritise what to run first

Terminology

Quick definitions of tests, flags, audiences and analytics

NextJS

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Events

What events are, how they reach Improve, and how to use them to measure a test.